What is a mobile app
In the last 10 years, the number of smartphones used has exceeded 2.5 billion. Consumers spend $380 billion on new devices each year. Each of them has applications that make life easier, helping to count, communicate and order a taxi or food. A mobile application itself is application software developed for smartphones and tablets with various operating systems: iOS, Android, KaiOS, Harmony OS, Tizen and others. In most cases, it requires access to the Internet if connected to remote resources.
Mobile operating systems
A mobile operating system (OS) is a software package that allows smartphones, tablets and wearable gadgets to manage the resources of a device itself and organize direct interaction with a user. Most mobile operating systems only run on certain hardware. For example, iOS is made for iPhones and Android is used on Samsung, Google Pixel, LG, Nokia and other smartphones.
You've probably heard of Windows Mobile, or even used it. In the early 2000s, this Microsoft operating system was installed on many PDAs and communication devices. In 2010, it was replaced by two OS versions: Windows Phone for smartphones and Windows RT for tablets. And in 2015, a unified version - Windows 10 Mobile - has already appeared. Few have heard of the KaiOS operating system, but it has already become a leader among the second tier. The system is a Linux-based fork of Firefox OS and is designed for low-cost devices. Although Google has released Android Go (an optimized version of Android) for entry-level devices, KaiOS remains the leader in this segment.
How to make a mobile app popular
Each app is revenue in its own way and is designed for a specific target audience. To make it popular and profitable, you must first determine the following: Which users may be interested in the application, from which country they come. What users will buy or what kind of ads they will watch; Receivables for the money and time spent. How difficult is it to implement the necessary functions and options. This will affect the price of mobile app development. Even simple products can be profitable, not just complex products. Bonuses that users will receive; how the project differs from competitors. When crafting a model, introducing killer features is worth considering. The benefit depends on the type of activity and the desired outcome. Startups will be able to comfortably inform investors about goals and current achievements, and companies will use the apps to build an image. Will be able to advertise or sell products in entertaining and commercial projects.
mobile application development technology
Correctly chosen architecture will save you time, effort and money. There are two main approaches to building a mobile app: native and cross-platform ones. And the third - the progressive approach - is also developing now.
Native development is the creation of separate applications for each mobile platform. That is, you need to develop one app for iOS and another for Android. Then the apps will be uploaded to specific platform stores. The advantages of native apps are:
Advanced design options. Support for all smartphone features, including in-app purchases, access to location services or camera, push notifications and priority updates. Fast, responsive and reliable interface.
Before you start developing an app for mobile devices, ask yourself a few questions: What are the purposes of your app; what functions it should have; What is the target audience of your app? If the choice is difficult, the simplest solution is to see what trends are forming in the development market. The following applications are requested in 2019-2020:
applications based on blockchain technology;
applications based on artificial intelligence and machine learning;
with augmented and virtual reality;
for the internet of things;
with mobile payments, transfers and money storage.
Mobile app stores
According to Statista estimates, revenue for all mobile apps will be $581 billion in 2020, including $117 billion from embedded advertising. App stores or digital distribution platforms can help achieve such indicators, which are crucial for promotion.
Apple was the first company to create an app store. Then, in July 2008 it was still part of the iTunes Store. Since then, the App Store remains the main place for iOS users to find the right app. The store features 2.2 million different apps for smartphones, as well as Apple TV and Apple Watch products. By placing the app on the App Store, you will satisfy your already established audience and attract new users.
Google opened its store in October 2008 as Android Market. Even though it's called Google Play after rebranding in March 2012, it still targets the Android device market. This digital distribution platform offers 2.9 million apps. Despite the powerful built-in search engine, brands sometimes learn that their products are hidden in search results or can be found by other requests. However, by uploading your app to Google Play, you can expect your Android audience or customers to be satisfied.
Many mobile device manufacturers have found that they can work more closely with their target audience by offering apps for smartphones and other devices in their stores.
In September 2009, Samsung Electronics launched the Samsung Apps service, which was renamed Galaxy Store in March 2019. The manufacturer pre-installs the mobile version of its store on Android devices. And the web version of the store contains products not only for the Android operating system, but also for Bada, Tizen, Windows Mobile.
In October 2011, LG Electronics also opened its SmartWorld store for phones manufactured by the company. It also created a separate version called Content Store for LG TVs.
Huawei Technologies opened its app store in 2011. It was initially focused on the Chinese market and went on sale worldwide in April 2018. Although the landing page and control panel are localized in 9 languages, the names and descriptions of most applications are only available in Chinese.
E-commerce giant Amazon is not far behind its direct and indirect competitors. In 2011, the company created the store as an app for Android and Fire OS, and it became available for BlackBerry 10 in 2014. This solution helped prevent loyal customers from searching for digital products in third-party stores.
Cost of mobile app development
Only a qualified development team can competently approach a complex process and complete tasks within deadlines. As experienced professionals, we will create a unique business model and a user-friendly user interface. We will also help place the app in stores and promote it according to the marketing plan.
Developing a mobile application from scratch consists of the following stages:
Writing technical specifications (if not available) - From 18 hours.
Business analysis and regulatory agreement - From 20 hours.
UI and UX design - about 35 hours.
Backend development - over 40 hours depending on the required functionality of the application and the number of platforms (OS).
Front-end development - Over 30 hours.
Test - about 20 hours, depending on the number of platforms and functionality.
Based on this data, the approximate cost of an MVP starts at $2,000 and also depends on complicating factors. Please note that after development is complete the application must be supported and this service will be paid for separately.
More support after release
It is impossible to quickly create a mobile application that immediately turns out to be ideal. That's why developers often use feature-driven development (or some other Agile methodology) to quickly provide core functionality. Agile helps companies adapt to a changing market by significantly speeding up the time-to-market.
After launch, if the product is successful, you'll need to monitor reviews, gather information about bugs, and analyze issues. Then, it is necessary to develop and provide new functions according to the new data obtained in the previous step. After the official launch, all you need is maintenance and support.
If you get the result first with Agile, the maintenance costs can be higher than without prototyping. Experts prefer this method when it is necessary to develop a product by proving or disproving the marketing hypothesis, and at the same time, they get the first profit almost instantly.
And using the traditional Waterfall methodology, you can calculate estimated annual maintenance costs with a fixed percentage, which is about 15-20% of the cost of developing a mobile app. Large companies prefer Waterfall because their business processes are documented and management develops marketing, management and production plans.